Strategic Analysis of the Recycler considering Consumer Behavior Based on E-Platform Recycling

Internet + platform recycling is a new model of that provides more ways to recycle WEEE. Considering consumers’ preference for channels, we construct single-channel reverse supply chain (Model-S) and two dual-channel models (Model-DU Model-DD) consisting recycler an e-platform consider the unified pricing differentiated strategies in models. By solving optimal decisions members using game theory, innovatively investigate influence channel competition consumer behavior on provide theoretical basis recyclers develop different situations. We find it beneficial build its own adopt price strategy (Model-DD); WEEE also can be recycled this model. However, prefers Model-S or Model-DU, which depends disposal revenue In addition, good them but harmful has negative impact quantities. These results aim management further enrich managerial insights.